Brand
€2,200 · three to four weeks · fixed scope
You know what you make.
The hard part is saying what you are, in a way that's the same on your website, your Instagram, your labels and your emails, and that a stranger can repeat back after ten seconds.
That's what this is. Positioning first, then the identity that carries it, then a document that keeps everything consistent after we've gone.
Who this is for
It isn't right for you if you only need a logo. A logo on its own is a much smaller job and you shouldn't pay agency rates for it, we'll point you somewhere sensible.
What brand work actually means
Four levers
Positioning
Who the brand is for, what it stands against, and what makes someone choose it over the three other labels in the same lane. This is the part that decides everything downstream, and it's the part most branding projects skip.
Language
The words the brand uses about itself, the sentence that opens your About page, the tone of a product description, what you call your collections. Consistent language is most of what makes a small brand feel established.
Identity
The visual system: logo and its variations, colour, typography, and how they're arranged. Designed to work on a website, an Instagram grid, a care label and a garment bag, not just on a presentation slide.
The document
Everything written down, so the next person who designs something for you, including you at midnight, makes something that still looks like your brand.
What you get
What's included
Strategy
Identity
Application
Process
What's not included
What we need from you
Time on the discovery call, about ninety minutes, and it's the most important part of the project.
Examples of brands you admire and brands you don't.
Photos of your work.
And a decision-maker: if three people have to agree on every round, say so up front and we'll build that into the timeline.
How the weeks go
The timeline
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Week 1
Strategy
Discovery session, competitor scan, positioning and messaging drafted. You approve the direction in writing before any design begins.
Week 2
Design
Identity developed against the agreed positioning. You'll see one direction explored properly, not five thumbnails to pick from.
Week 3
Revisions
Your consolidated round of changes, then a second and shorter one.
Week 4 -
Delivery
Guidelines document, all files, social templates, and a handover call walking you through how to use it.
Revisions
Two rounds, each one a single consolidated list of changes rather than a stream of messages.
Changes to color, type, proportion, wording and arrangement are revisions. A new direction after you've approved the strategy is new work, we'll quote it rather than absorb it, and it's rare when week one is done properly.
Price and terms
€2,200
50 / 50
50% to start, 50% on delivery of final files.
In euros, or invoiced in USD for US brands.
You own everything
Including source files. No licensing arrangement, no annual fee, no holding your logo hostage.
Founding client : €1,540
For our first three startup fashion brands, in exchange for a case study and an honest testimonial.
Proof
Bleona Malsori - Brand Strategy
Store Build, Brand strategy, Meta ads and direct outreach for a haute couture label.
"Hapen took the digital side off my hands completely, the brand work, the site, the ads, reaching out to new clients. It meant I could stay in the atelier and design, which is what I actually want to be doing."
Aiyah Couture - Our Own Label
Hapen is in Kosovo. Aiyah Couture is registered in the United States and sells to customers there and in Australia.
Everything in between, we do from here: production in Kosovo, photoshoots, the online store, content, ads, shipping with duties paid, and wholesale outreach to boutiques and showrooms.
We built it ourselves so we could learn the whole chain with our own money, sampling, freight, customs, returns, the lot. It's also the plainest answer to a fair question: can an agency in Kosovo really run a brand for the US market?
We already do.
FAQ
Because a logo isn’t the job. The €40 version gives you a mark with no answer to who the brand is for or why someone should choose it, which is why most of them get replaced within a year. If a mark is genuinely all you need, buy the €40 one; we’d tell you the same on a call.
One, developed properly. Choosing between five suggests the strategy wasn’t settled first. You approve the positioning before any design starts, so by the time you see the identity we already agree on what it has to do.
Yes, and it’s the sensible order, brand first, then the store built on top of it. Tell us on the call and we’ll scope both in one proposal with one timeline.
That’s what the two revision rounds are for. If it’s genuinely wrong rather than needing adjustment, it almost always traces back to the strategy stage, so we’d revisit that with you rather than redesign blindly.
Yes, separately. Once the identity exists, packaging is straightforward to add, ask and we’ll quote it.
You do, including the source files. Everything is handed over at the end of the project.
Tell us what you're building.
Thirty minutes. If what you need is smaller than this, we'll say so.